I am honestly surprised how happy I am with this paper, especially after reading all the reviews that mentioned the paper being thin or curling in the printer, etc..I bind books, so print literally hundreds, if not thousands of pages every day. Early on, I made the decision to only use 100% recycled paper in an effort to minimise the carbon footprint from this craft, but even the Target brand 100% recycled paper is still almost twice the cost of regular printer paper (over $8/ream). Additionally, they don't sell it by the case, so I was totally the weirdo at the store buying 5-10 reams at a time. All this nonsense led to me looking for an alternative solution that was more cost and time effective.I was dubious when I saw that this paper comes to $4/ream AND is a more sustainable option, made from waste wood chips and using renewable energy/ less than half the water as regular printer paper, but it's totally perfect for my needs. I can't speak to the brightness of the white, because that is not a priority for me (a less bright white is actually preferable for ease of readability), but the opacity is just as good as the paper I was using before. The texture of the paper doesn't feel any different either, and in the two and a half reams of paper I used today, it did not jam my printer once.As someone else said, if you need the occasional bright white, totally smooth, etc. paper, it might benefit you to have a package on hand for those occasions, but for every day printing, this product is perfect.All in all, I am thrilled with the purchase and am about to order another case or two! (just today I've gone through more than 1000 pages, and I'm not even halfway done with my orders yet ?) It's definitely worth the money — I can't believe I've been paying twice the amount for almost the same product for the last year!