I tried this for the first time and I did not realize that you have to flip the paper and iron on in order for the image to work. I used something similar before and you just layered it down and ironed on. Still not bad, I used a grey shirt with this soo it gave a vintage look for my cousin to go see the minion movie.Worked great for me the first time, but I must agree -- **read ALL the instructions FIRST** and follow them carefully. You really MUST have high-quality non-fading ink, preferably name-brand, and a good printer, and a full-size iron. This, like all iron-on products, is intended for fabrics which handle high temperatures gracefully: cotton, linen & rayon. If your fabric has ANYthing that's not these fibers, TEST IT FIRST! High-cotton blends may work, may not. "Stretchable" means bias or knit - not elastic fibers in the fabric!****I've returned to purchase more and re-read some of the other reviews. To anyone who was talking about "peeling off" or "cracking" images after application - either you're talking about the STANDARD t-shirt transfer material (which is a very thin, fragile plastic) or you've got some serious problems with your iron or technique. This material is powder that is caked onto the carrier paper. The powder is mixed your ink and when you apply it, the excess powder brushes off. If you handle the pages roughly or bend them, the powder will flake off. (NOT peel!) It gives best results with vivid, saturated colors, as you *WILL* lose some contrast to the powder, and to the visibility of the base fabric when stretched.******* Back for another comment...Avery has apparently "tweaked" their formula for this product -- it is no longer the caked powder that I described above. But it is also not the crackable standard "light t-shirt transfer" which does still crack when stretched and will flake off over time if the item is machine-dried. I still prefer this product for any t-shirt application. (Now if they could only apply the stretchable technology to a white-background product for use on DARK fabrics....).We used these stretchable transfer sheets to create custom jerseys for a charity ride. My husband road 328 miles in four days supporting local cancer treatment facilities, and we wanted to recognize the contributors who helped him raise more than $1,200 to support cancer patients as well as honoring loved ones who had battled cancer. The first jersey had been previous warn and washed. The transfer sheets worked like a charm--transferring cleanly without fading.The second jersey was brand new and had not been laundered. It took more time for the transfers to adhere, but eventually they did. I suspect there was some sizing chemical in the jersey and that, if I had had the time to launder it first, I would've had an easier time transferring on the second jersey. Key to the process (on both jerseys) seem to be allowing the transfers to cool almost completely before attempting to peel the backing. Due to the size/dimensions of the transferred images, it did take much longer than 30 seconds of heat to adhere them.The jerseys are made of 100% polyester and extremely stretchy by design. I was able to transfer onto the front, back and back pockets with just a little inventiveness to get the pockets flat enough for the transfer. The jerseys were worn on the ride and now have been worn a few times since and washed several times--inside out and hung on a rack to dry--without any peeling, cracking or fading of the images. We were pleased with the product, and I am buying them again to make additional jerseys for other cycling events.The only improvement I could suggest is to offer these in larger packets.***UPDATE: After washing these shirts once (as directed by instructions, inside out, in cold water, hang dry), I am VERY disappointed by how they held up. The other shirts I have made have lasted for years (with some eventual chipping and fading, but NOT after one wash). The instructions actually tell you to wash the shirts with the designs on before you wear them. I am very glad I did not. The last two pics are two of the shirts after washing. The Mama design came out by far the worst.I have been making custom t-shirts for my son's birthday parties for five years now. I usually use the Jolee brand of transfer available from Michael's, but this year I decided to try the Avery Stretchable Transfer sheets to see if they were any better.I was disappointed. I thought since it was for stretchable fabric, it would bond more with the fibers and the picture would stretch if the cotton t-shirt was stretched. It does not. In fact, I think it was a little worse stretchable wise than the regular Jolee transfers.The instructions tell you to replace the transfer paper (which is thick and fibrous) and re-iron if any edges start to come up. What it does not tell you is that some of the ink transfers to the paper and if you've moved it, the ink will go back over your design. As a result, two of the t-shirts ended up with some yellowish stains on the designs.After I figured this hiccup out, the last two shirts I essentially ironed for about ten minutes to make sure I didn’t have to reapply the transfers. They came out the best looking. But the design still didn’t stretch.Overall, the pictures look nice, but you do have to iron, iron, and iron some more to make them work (the instructions say 3 minutes for a full page design, think more along the lines of 10+ minutes). But if you are hoping the design will stretch with the fabric, you’ll be disappointed as I was.Worked out good. Haven't worn or washed garments yet. Will update review when I do.One complaint- Instructions for mirroring are confusing. Website says do one thing, software does opposite of what you were told to do for mirroring. Definitely test it out on paper first.Thought I was getting more for the money !These were exactly what I was looking for to finish my son's 2nd birthday shirt, and other projects.